Search Bar Pro tracks every search query made on your store. Two of the most useful reports are popular queries and zero result queries. Together, they paint a clear picture of what your customers want and where your store might have gaps.
What Popular Queries Tell You
Popular queries show the search terms your customers use most often. These are the products, topics, or categories that are top of mind for your shoppers.
Use popular queries to:
- Prioritize inventory: If a product or category appears frequently in searches, make sure you have it well stocked and easy to find
- Improve navigation: Consider adding popular search terms as collections or menu items so customers can browse directly
- Optimize product listings: Ensure your most searched items have strong titles, descriptions, and images
- Plan promotions: Popular search terms can guide which products to feature in sales or marketing campaigns
How to Use Zero Result Queries
Zero result queries are search terms that returned no matches. These are goldmines of customer intent because they show exactly what people want but cannot find on your store.
Common reasons for zero results include:
- Missing products: Customers are looking for something you do not carry yet
- Naming mismatches: Your product titles use different words than what customers type (e.g., customers search "sneakers" but your products are called "athletic shoes")
- Content gaps: Customers are looking for information (sizing guides, return policies, FAQs) that you have not published yet
Actionable Tips
- Review zero result queries weekly to catch trends early
- Add products or content that address recurring zero result queries
- Update product descriptions and tags to include the words customers are actually searching for
- Create FAQ or blog content around common informational queries
- Cross reference with popular queries to see which topics deserve the most attention
Where to Find These Reports
You can see the top 5 popular queries and top 5 zero result queries on the Dashboard. For full query tables with complete data, visit the Analytics page (available on the Pro plan).
To make sure your content is fully indexed so searches return the best results, see Syncing Your Store Content.